Carrie Bickmore unexpectedly cops backlash for launching brain cancer appeal

1 min read
The Project

Carrie Bickmore has copped online backlash after launching the Carrie's Beanies 4 Cancer appeal on the same day as a near identical fundraiser, the Big Freeze at the MCG.

When Carrie Bickmore launched her Carrie's Beanies 4 Brain Cancer fundraiser last night on The Project, she probably didn't expect to be hit with criticism online. But that's exactly what happened overnight after she launched the appeal on the same day as the Big Freeze at the MCG – a near identical fundraiser that involved the selling of blue beanies to support research into motor neurone disease.

The Big Freeze 3 is an annual fundraiser by Fight MND which sees Australian personalities 'freeze' by sliding them into a giant ice pool before the Queen's Birthday AFL match between Melbourne and Collingwood. 

Melbourne supporters out in force as they head to the #BigFreeze. Donate at www.fightMND.org.au #AFL

A post shared by F I G H T M N D (@fightmnd) on

Many viewers were left unimpressed when they tuned into The Project to see Carrie launching the sale of her beanies at the same time. Taking to social media, many of those who tuned in shared their thoughts on the launch:

Carrie started her charity after the passing of her late husband, Greg Lange, in 2010. After last night's segment on the show, the host announced that women's and unisex beanies had sold out but children's beanies were still available. Fight MND also had a successful evening, raising over $4.5 million for motor neurone disease. 

Many other fans were supportive of Carrie, with one person writing on social media, "It's not a competition, it's raising money for medical research!"

Image: Channel 10

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