Olympian Usain Bolt is the new face of the Optus Network ahead of the 2016 Rio Olympics
Athlete Usain Bolt is the new face for telecommunications company Optus and it's no surprise why...
Bolt is known as the FASTEST sprinter ever timed, holding both the 100 and 200 meters world records.
So- you can see why Optus wanted Bolt on board, especially as their campaign theme is “Relentless Improvement”.
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Ben White, Acting Managing Director of Products and Devices at Optus spoke about why Bolt was a perfect fit for the brand
"It's no secret that Usain Bolt competes to win ... He is relentless in his pursuit for excellence and it seems only fitting that we would engage with arguably one of the greatest and most renowned athletes in the world today."
In an Optus behind-the-scenes video series of Bolt preparing for the 2016 Rio Olympic Games, he spoke about his love for Australia.
‘I’m always in Australia… almost every year after the season I go there on vacation The people are laid back and chilled in Australia.. it’s the only place (other than Jamaica) that I could live."