Cleo magazine shuts down, Bachelor of the Year to live on
The reports were true - Cleo magazine is shutting down after 44 years...
Rumours have swirled over the past few days that iconic womens magazine Cleo was shutting down. And on Wednesday, the mag’s publisher Bauer Media Group confirmed the closure saying that March’s issue would be the last edition. Cleo themselves took to Instagram to bid their readers farewell and thank their staff throughout its 44 years.
The mag was founded in the 1970s by Studio 10's Ita Buttrose and Kerry Packer. Ita spoke to ABC about the news, saying the closure had left a clear gap in the market.
"I am puzzled so often by the fodder that it is offered to young women. They are better educated, they are more aware of what is going on in the world. It's all very well to have Twitter and Facebook and to read about celebrities and so on, but there is more to the world than that," she said.
TV presenter and former Cleo editor Lisa Wilkinson wrote a touching piece on her time at the magazine entitled 'I Never Wanted To Be Editor of Cleo... But I'm So Glad I Was' on Huffington Post Australia.
Bauer also announced that the Aussie closure would not impact Cleo’s Singapore, Malaysia, Thailand or Indonesia editions. The company will be focusing its attention now on bringing the glossy pages of Dolly and Cosmopolitan to the digital world.
So that’s all well and good, but what about the future of Cleo’s Bachelor of the Year? Well, turns out all of the Internet were thinking the same exact thing.
According to Huff Post, Cosmo will be taking over the reigns with the event rebranded as 'Cosmo Bachelor of the Year'. And thank god for that.